Big Technology Podcast X's CEO Speaks, AI's Real Impact On Hollywood, The Streamflation Crisis — With Julia Boorstin
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Aug 11, 2023 Julia Boorstin, CNBC's senior media and tech correspondent and author of 'When Women Lead,' joins the discussion to dive into the shifting landscape of media. She explores X's ambition to evolve into an 'everything app' and the challenges advertisers face in the age of AI. The concept of 'streamflation' is unpacked, highlighting Disney's new strategies. Julia also emphasizes the importance of female leadership in driving positive financial outcomes and addresses the biases female CEOs face in the media.
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X's Conflicting Goals
- X aims to be both an everything app and a real-time communication platform.
- These two goals may conflict, as seen in the lack of successful everything apps in the U.S.
Prioritize Ad Effectiveness
- Advertisers prioritize ad effectiveness over hate speech concerns on platforms.
- Focus on delivering measurable results to attract advertisers.
Creator Monetization
- Twitter/X lowered the threshold for creator monetization, incentivizing content creation.
- Cutting creators into the revenue share enlivens platforms.
