Building With Buyers
206 - How Solopreneurs Are Changing The Hiring Game For Startups (Ryan Bettencourt, Co-Founder of Growth Collective)
May 6, 2024
In this episode, Ryan Bettencourt, Co-Founder of Growth Collective, discusses how solopreneurs are changing the hiring game for startups. They explore the benefits of working with fractional marketing experts, the shift towards remote work, and the challenges and opportunities of this new hiring trend. The conversation also delves into the future of the workforce, the experiences of companies using Growth Collective's network, and the skepticism around hiring fractional marketers.
25:41
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Quick takeaways
- Hiring fractional marketers allows startups to access specialized expertise cost-efficiently and flexibly.
- Utilizing fractional marketers in work webs enhances team productivity and innovation for impactful outcomes.
Deep dives
The Rise of Fractional Marketing Experts
Companies, especially early-stage startups, face challenges in finding marketing professionals proficient in various areas such as content marketing, growth marketing, and product marketing. With the rise of remote work and solo-preneurs, highly skilled fractional marketers are becoming increasingly prevalent. These marketers offer specific expertise and can contribute a tailored number of hours per week, providing companies with access to focused talent without the need for full-time hires. This approach allows companies to benefit from expert contributions in a cost-efficient and flexible manner.
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