There are so many skills you need in a rockstar marketing hire, plus so many marketing channels. It's really challenging for a company to spend $120k+ and hire one single marketer and be happy with the result. It also takes time to find just the right (full-time) person.
Traditionally, companies had to choose between hiring an in-house marketing person or an agency. With the rise of remote work and solopreneurs, many of the best marketers are now working for themselves.
How can startups best leverage this growing trend? I asked Ryan Bettencourt (Co-Founder of Growth Collective) to join me on the show to discuss.
Growth Collective connects high-growth startups, agencies, and VC firms with vetted and highly experienced fractional marketing experts.
We also cover:
Why "Workforce" is changing into more of a "Work Web" and what that means for the future of the workplace;
Companies that use Growth Collective's network of fractional marketers, what are they loving the most about the experience;
What are companies still skeptical about when it comes to hiring fractional;
AMA: Ryan asks me his burning questions.
Quick note: I mention at the end of the episode that working for myself is amazing and yes it is but it's also challenging! Don't want to give the impression that it's always rainbows and roses :)
You can find Ryan on LinkedIn: www.linkedin.com/in/ryanbettencourt
Learn more about Growth Collective: www.growthcollective.com
For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show!
And whenever you’re ready, there are 3 ways I can help you:
1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com
2. sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcast.furmanovmarketing.com
3. sign up to get my monthly early stage startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes
You can also find me hanging out on LinkedIn, definitely say hello and tell me what you're building and how it's going >> www.linkedin.com/in/annafurmanov
Building With Buyers: Startup Marketing and Growth Fueled By Customers