Hanselminutes with Scott Hanselman

Blogging for Developers with Mark Downie

57 snips
Jan 23, 2025
Mark Downie, a Principal Product Manager at Microsoft and the lead maintainer of DasBlog-Core, discusses the evolving landscape of technical blogging. He emphasizes its significance in a world dominated by social media, highlighting the value of owning content and fostering community. Mark shares insights on how to write engaging technical blogs that resonate with developers, urging them to anticipate reader needs and cultivate meaningful connections. He also stresses blogging as a fulfilling tool for personal expression, regardless of audience size.
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ANECDOTE

Digital Sharecropping

  • Mark Downie realized the importance of owning his content after Live Spaces shut down in 2005.
  • He felt like he was 'planting food on somebody else's land'.
INSIGHT

Digital Sharecropping

  • The concept of "digital sharecropping" highlights the risks of building content on platforms you don't own.
  • Users invest effort, but the platform can remove content or disappear.
ADVICE

Own Your Words

  • Publish content on your own platform first, then share it elsewhere (POSSE).
  • This ensures ownership and control over your content.
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