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Empire Building

189. Sales Funnel Series Part 2: Reverse Prospecting

Nov 13, 2023
23:17

Lead generation is the lifeblood of your sales funnel; without it, well, you don't really have a funnel, do you? That's why we're dedicating not one, but two episodes to ensure you've got this down pat. We continue our journey of transforming leads into lovely, tangible revenue. That's right, we're taking them all the way to the bank!

Last week, we unpacked the nitty-gritty of lead generation through prospecting. And let's be honest, that episode had some golden nuggets that you don't want to miss. If you haven't already, go give it a listen—I promise it's worth your time.

Today, we're flipping the script and diving into what I call "reverse prospecting." It's all about attracting, engaging, and delighting potential clients in a way that feels as natural as breathing. If you're ready to take your business to the next level, buckle up, because this episode is packed with insights that could change the game for you.

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