Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro.

Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales.

Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective.

If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode.

ON TODAY’S EPISODE:

The most important piece of content for your website
How Prerna got into conversion copywriting
What conversion copywriting is
The types of projects Prerna does for product based business owners and eCommerce shops
Why you must personalize copy if you want to build relationships and see results
How to know if a copywriter will be a fit for your brand voice
Why your copy needs to have the same vibe throughout platforms
The assets and details you need to have ready before hiring a copywriter
Why every email sequence needs to have a marketing goal
Why you need to have your audience established before writing copy
Mistakes that product based business owners are making with regards to their copy
Tools to pay attention to and how to leverage measuring metrics
What Prerna’s working on for Content Bistro

For full show notes and resources head to bit.ly/PTPEp154

Small Wins Lead to Big Wins

Building a business is a long game, won with patience, fortitude, intentional decisions and passion.

Slow sustainable growth is how strong businesses are built and we want to help you get there.

Join Proof to Product Labs, our new community experience OPEN NOW!

SUBSCRIBE

To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app.

WRITE A REVIEW

Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies.

FOLLOW PROOF TO PRODUCT

Follow Proof to Product on Instagram for the latest updates.

JOIN OUR EMAIL LIST

If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.

SHARE

Be sure to share Proof to Product with all of the product based business owners that you know!

ABOUT PROOF TO PRODUCT:

Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Nvidia Unveils Powerful Blackwell Chip for AI