Interview with Lucas Conley

LEGACY IN THE MAKING: Building a Long-Term Brand in a Short-Term World (McGraw-Hill).

 

Award-winning author of "Obsessive Branding Disorder" (one of Strategy+Business's Best Books of 2008), "The Method Method" (an Advertising Age Top Ten Marketing Book of 2011), and "Legacy in the Making" (a Washington Post and 800CEOREAD bestseller, Business Book Awards Book of the Year 2019 Finalist, Tribeca Disruptive Innovation Awards Notable Book of 2018, and one of the “Top Ten Business Books of 2018”--Shep Hyken, Leadership Strategy Contributor, Forbes).

Reporter for The Atlantic, The Wall Street Journal, The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, Entrepreneur, and MarketWatch, among others. Media appearances include ABC World News, CNN’s BookTV, NPR, South by Southwest, and The Colbert Report.

Critical acclaim: “[A] timely call to arms... Conley is a keen observer and a trenchant critic” (The Boston Globe); “offers jaw-dropping reports” (The Wall Street Journal); “likably acid... tells great anecdotes [and] has a serious message for commerce” (The Guardian); “a deft journalist [who] asks a lot of good questions” (The Miami Herald); “his well-executed argument is convincing… a great read... a sophisticated, no-nonsense analysis” (GOOD Magazine); “an incisive investigation… Conley's perspective... is as alarming as it is stimulating” (Publisher’s Weekly); "Well, the doctor's prescription for you is to please come again, sir" (Stephen Colbert).