Dexter Hardy, founder of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic.

Dexter shares how Ntegral leveraged the global reach of a hyperscaler platform (Microsoft Azure) to transform the business model from in-person consulting to scalable dev ops software solutions. He discusses focusing on product innovation, branding, and community involvement led to exponential growth across 150 countries in just a couple years. Dexter also touches on the importance of integrating security into products and the challenges of maintaining high standards in diverse market segments. Key takeaways include the significance of adaptability, the strategic use of hyperscaler platforms, and the impact of genuine community engagement on business success.

Highlights:

00:21 Ntegral's History and COVID-19 Impact

01:33 The Pivot: From Consulting to Consulting 2.0

03:17 Scaling the Business and Hyperscaler Relationships

04:36 Productization and Value Proposition

08:10 Community Involvement and Social Impact

08:51 Global Expansion and Operational Challenges

10:25 Refining the Business Model

15:13 Balancing Different Market Segments

19:41 Future Plans and Exit Strategy

25:52 Advice for Entrepreneurs

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Where to find Dexter:

https://www.linkedin.com/in/dexter-hardy/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

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