48 | 🔥 Pivot, Productize, and Profit: Lessons in Scaling a DevOps Business Post-COVID with Dexter Hardy (Ntegral)

Dexter Hardy, CEO of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic.

In this episode of Good Revenue, host Neeta Bidwai and Dexter cover:

• How the pandemic forced a shift to remote services, leading to the creation of ‘Consulting 2.0.’
• Inspired by his son’s success in self-publishing on Amazon, Dexter reimagined Ntegral’s business model by productizing their services.
• This change skyrocketed their client base from a regional handful to over 10,000 customers in 150 countries.
• Topics covered include leveraging hyperscaler platforms like Microsoft Azure, focusing on security, balancing high-volume versus high-dollar accounts, and the importance of scalable operations.
• Dexter shares insights on community involvement, inspired action, the importance of an exit strategy, and the benefits of maintaining consistency.
• He stresses the importance of not letting perfection hinder good progress and how rapid, thoughtful execution can lead to impressive growth.

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Where to find Dexter:

https://www.linkedin.com/in/dexter-hardy/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/ 

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue 

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ 

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Highlights:

00:00 Introduction to Dexter Hardy and Ntegral

00:13 Ntegral's History and Business Pivot

00:47 The Impact of COVID and the Inspiration from Dexter's Son

02:21 Pivoting to Consulting 2.0 and Scaling Globally

03:31 Operationalizing Strategy and Productizing Offerings

05:34 Leveraging Hyperscalers and Building a Strong Brand

06:36 Challenges and Solutions in a Platform Environment

10:25 Refining the Business Model and Ensuring Security

15:14 Balancing Different Market Segments and Scaling Efficiently

24:09 Community Involvement and Giving Back

25:52 Advice for Entrepreneurs and Final Thoughts

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Referenced:

• Ntegral: https://ntegral.com/ 

• Amazon Self-Publishing: https://kdp.amazon.com 

• Microsoft Azure: https://azure.microsoft.com 

• Women in Cloud: https://www.womenincloud.com 

• Hyperscalers: https://datacentremagazine.com/articles/top-10-hyperscalers

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