

Raising Twins on Hard Mode | Adam Lieb (Dad of 2, Gamesight)
In this episode of Startup Dad, I sit down with Adam Lieb, the founder and CEO of Gamesight, a marketing technology company that helps video game studios connect with players and launch their biggest titles. Adam started his first gaming business at just 11 years old and has spent his entire career building in the industry ever since.
As a dad of 11-year-old twins and husband to Camille, a lawyer who now leads the legal team at Gamesight, Adam shares what it’s like to grow a company and a family at the same time. From the challenges of raising twins to why he doesn’t believe in separating work mode from dad mode, Adam offers an honest look at the overlap of parenting and entrepreneurship. We discussed:
- Raising twins while building a company: Why he compares it to running three startups at once.
- The sleep training strategy: How it became the most important defensive move for survival with twins.
- Work mode vs dad mode: Why Adam believes in being the same person everywhere.
- AI at home: Creative ways his kids use AI for learning, projects, and fun.
- The mantra “show up and try”: Why presence is the foundation for leadership and parenting.
Where to find Adam Lieb:
Where to find Adam Fishman
- FishmanAF Newsletter: www.FishmanAFNewsletter.com
- LinkedIn: https://www.linkedin.com/in/adamjfishman/
- X: https://x.com/fishmanaf
- Instagram: https://www.instagram.com/startupdadpod/
In this episode, we cover:
(00:00) Introducing Adam Lieb
(02:16) What Gamesight does and how Adam started in gaming
(05:32) Raising 11-year-old twins with his wife, Camille
(07:38) Running “three startups” at once: company and twins
(09:34) Working with his wife inside the business
(10:01) What’s unique about having twins, and why sleep training mattered
(16:05) Why doesn’t Adam separate dad mode and work mode
(18:30) Cheering from the baseball field while sending emails
(20:13) The mantra that guides parenting and leadership: show up and try
(24:30) Lessons learned since becoming a dad and mistakes along the way
(26:17) The balance between coaching your kids and supporting them
(29:16) Aligning with his wife on parenting philosophy
(31:29) Setting limits on video games and tech at home
(39:46) Raising kids with AI and creative projects they’ve built
(47:16) Lightning round: indispensable products, useless gear, quirks, and dad superpowers
Resources From This Episode:
Gamesight: https://gamesight.io/
Collapsible Wagon: a.co/d/dmFVnSI
Table For Two: https://buytablefortwo.com/
Alexa: https://alexa.amazon.com/
Happy Gilmore: https://www.imdb.com/title/tt0116483/
Happy Gilmore 2: https://www.imdb.com/title/tt31868189/
The Lord Of The Rings: https://www.imdb.com/title/tt0120737/
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