It is an interview with Seth Godin about how to create a ruckus and how to use marketing to change what really matters.
Delving into the mind of Seth Godin, the New York Times best-selling author and marketing guru, we uncover unique insights on creating a positive impact, making a difference, and doing the work that truly matters. In this 35-minute interview, Seth Godin shares his thoughts on marketing, respect, change, leadership, and disruption. He also provides a glimpse into his work and lifestyle, discussing the altMBA, The Marketing Seminar, This is Marketing, and What do you do when it's your turn.

Interview index
- Life highlights.
- Personal experiences.
- How to fail usefully.
- Key learnings after The Marketing Seminar. And the difference between This Is Marketing.
- We're all marketers and empathy.
- Positive impact through education.
- How to practice the best marketing in the world.
- Seth Godin's MBA and The altMBA.
- Becoming indispensable.
- Biggest core skill.
- About being human today.
- Biggest struggle and how to overcome it.
- What we don't see about Seth Godin.
- Strengths and weaknesses.
- Lessons learned from Zig Ziglar.
- High-performance.
- Seth's advice on marketing.
- Speaking engagement tips.
- Best and word investments.
- Personal recommendations: books, podcasts, guests.
- What it takes to live a good life.
- Last call.
Resources
Seth Godin: we are all marketers, how to make a ruckus and do the marketing that Changes the world, how to fix the education problem, how to fail greatly, This Is Marketing, the altMBA, and what it takes to life a good life - podcast.
