Lay of The Land #136: Michael Sirpilla (Society Brands)
Michael Sirpilla, co-founder and CEO of Society Brands.
Under Michael’s leadership as CEO, Society Brands has raised $205 million in capital to continue their rapid consolidation in the e-commerce sector with many completed and successful acquisitions since inception. Society Brands, based in Canton, Ohio, is a tech-enabled consumer products company that acquires e-commerce native brands and powers them with a global growth platform, scaling and evolving them into household brands. They provide meaningful liquidity for the founders of each acquisition while allowing those founders to stay on board at Society Brands, building out a community of entrepreneurs who help one another reach new heights. In addition, these founders have the ability to roll equity into Society Brands’ parent company so that they can enjoy a second exit down the road that may likely be even larger than their first.
Michael, who grew up here in Ohio, has been in and around retail his whole life with extensive M&A experience throughout his career and has been part of multiple business ventures where he’s primarily focused on organic growth. He founded a financial services wholesale agency with a team of 40 and built it into a multi-million-dollar business, and in addition, he led a population health management business and scaled it from $0 to $150 million in revenue within five years.
This was an awesome conversation — Michael does an excellent job explaining what the world of e-commerce looks like, how it has evolved over time, Society Brand’s role to play within this goliath market, and the way he’s been able to rapidly scale this organization over time.
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Connect with Michael Sirpilla on LinkedIn — https://www.linkedin.com/in/michael-sirpilla-a5113142/
Learn more about Society Brands — https://www.societybrands.com/
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