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Back in high school, my teacher said something that blew my mind:

"If you were building a bridge, what's the best type of bridge you could build?"

Without thought, most people answered "the strongest bridge."

"You'll never worry about it collapsing. Strength is the purpose of the bridge."

But that wasn't the answer. Instead, the answer was...

"The best type of bridge is one that's strong enough to withhold the strain it will encounter and no stronger."

So what makes this such a profound idea?

Well, if you put 100% of your resources into something that only requires 25% to fully function, you're wasting resources.

You can always have more, but sometimes more comes at the cost of other areas too.

The goal is to be strong in all areas so you don't "burn your bridges" with clients.

You can't treat simple problems like they're complex, and you can't treat complex problems like they're simple.

In this week’s podcast, Jan discusses why oftentimes, it's not about 'how' a process is done, but 'why.'

There’s much more to learn in this episode about fine-tuning your decision-making processes, so tune in now!

In this episode: 

• 0:30 - What is epistemology?
• 1:51 - Theory of knowledge
• 2:26 - What's the best type of bridge you can have?
• 4:02 - The truth about trade-offs
• 6:50 - Breaking your SOPs

About Our Host:

Jan Roos is the founder and CEO of CaseFuel agency, which helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane. It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

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