The Story of a Brand Greco Gum - The Science Behind Your Chew
If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you.
Today, I’m talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles.
From early product formulations in a blender to landing on shelves in Erewhon, this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most overlooked CPG categories.
Here are a few highlights from our conversation:
* Why Logan saw an opening in the market for better-for-you, functional gum
* How they formulated a clean, no-compromise gum with real performance benefits
* Lessons from testing in real life—gyms, marathons, and startup grind
* What it takes to win early DTC sales and build trust with retail buyers
* Balancing brand identity, efficacy, and storytelling from the ground up
Join me, Ramon Vela, in listening to the episode and get inspired by how Greco Gum is bringing a fresh perspective to wellness, one chew at a time.
For more on Greco Gum, visit: https://grecogum.com/
If you enjoyed this episode, please leave The Story of a Brand a rating and review.
Plus, don’t forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/
Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.