On this episode of "I Need A Coach," join host Adam Packard as he welcomes special guest Simone Sweeney, a former marketing executive at prestigious companies like Apple and The LEGO Group. Simone shares her journey from a corporate executive to becoming a successful coach. She offers valuable insights into branding, positioning, and defining your niche. Tune in to learn how Simone's extensive experience has shaped her coaching approach, her plans for the future, and her advice for those looking to break into the industry. Don't miss this engaging discussion on building a thriving coaching business.

Simone Sweeney is an Executive Coach who specializes in leadership and career coaching and transformation. Simone works with dynamic professionals, helping them define what they want from their careers, and providing them with the strategies and confidence to achieve their goals. Her coaching approach is underpinned by 25 years of experience in the corporate world working as a senior leader for some of the world’s most admired companies, including Apple and The LEGO Group. Simone believes passionately in the importance of work/life balance and grounding career development in the realities of her clients’ professional and personal lives so change is attainable.

Topics Discussed:

• Transitioning from an executive corporate role to coaching business
• Defining your niche and audience
• Branding and positioning your coaching business
• Business development strategies
• Importance of building a supportive network

Timestamps:

07:54 Building a network and parallel business for security.

11:10 Utilizing various social media and networking platforms for brand foundation and client acquisition.

14:04 Leveraging strengths to build authentic brand strategy.

16:46 Narrowing your niche attracts clients, but be flexible.

Episode Resources:

Arise Coaching | Website

Arise Coaching | Instagram

Simone Sweeny | LinkedIn

Getting Started as a Coach | Podcast