74: How Esports Is Leading Generational Marketing

Gone are the days of the teenager in the basement with the Xbox.

 

The Fortnight World Cup was recently won by a 16 year old who earned a prize of $3 million.

 

That’s $1M more than Tiger Woods took home for the U.S. Masters.

 

In this episode of The Innovative Agency, I interview Larry Jaeger, Founder and CEO at Sponsor Burst, about marketing in the world of esports.

 

What we talked about:

- Creating a niche market

- How to reach Gen Z

- Research techniques for esports and other niche industries

- The importance of credibility in your marketplace

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.