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The People of Digital Marketing

Interview with Adam Steele - From Marketer to COO & The Basics of Link Building - Episode #80

May 16, 2022
29:21

“Links plus content equals profit.”

Adam is the co-founder and COO at Loganix, a fulfillment house for SEO. Notable clients of Loganix include Backlinko, FreshBooks, and Drift (now they are making a shift to working primarily with agencies). Adam spends most of his days building links and SEO products for agencies and in-house marketers.

Questions and topics we covered include:

  • What qualities does Adam look for when hiring team members?
  • What skills are needed to create and grow an agency?
  • When does an agency begin to mature?
  • Why is link building still a valid way to grow a presence online?
  • What are some common misconceptions new marketers have when it comes to link building?

You can say hello to Adam on LinkedIn - https://www.linkedin.com/in/adamgsteele/

And you can say hello on Twitter - https://twitter.com/adamgsteele

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