"Being data-led is core to becoming product-led…”

Arpit is a non-engineer who loves data and APIs and believes that everybody, irrespective of their technical chops, should gain data literacy to stay relevant. He likes to spend his days thinking, writing in simple terms, and answering questions about data. He also firmly believes in the power of delayed gratification.

In this episode we talked about how Arpit refines his ideas through writing, the importance of product analytics tools for growth marketing, what is product-led growth, the four core elements of a “data stack,” his definition of “data spaghetti,” and much more!

Here are four keywords to reflect on after listening to this episode: collect, store, analyze, and activate…That’s how marketers need to use data to make it worth something…

You can say “Hello” to Arpit via Twitter, LinkedIn or visit his website.