There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy.

In the first episode of The Marchitect, Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share:

the modern go-to-market, and the role of the CMO and their PMM leader

the difference between marketing the business, and the business of marketing

the key characteristics of a modern CMO & PMM leader

what GTM motions should be top of mind for modern marketers

Credits:

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Guests: Sangram Vajre, Trinity Nguyen and Yi Lin Pei

Producer: Grayson Ottenbreit

Editor: Stephen Despins