Founded in 1991 by Marie DeNicola as a direct sales company, Mainstream Boutique is a women's retail clothing and accessories franchise that offers a variety of affordable, fashion-forward pieces for women of all ages. The franchise has 22 successful boutiques operating in 10 states with four locations currently under development. The Minnesota based company, which began franchising in 1998, is set to double in size by 2014 with expansion plans in Texas, Illinois, Colorado and Wisconsin. In part 2 we meet with the legendary Michael Gerber on our Great Quotes in Franchising Podcast.
