

No One Teaches Wholesaling Like This (Free Training Inside) | Brent Daniels Real Estate Live Show
Jul 22, 2025
Rafael Cortez, a real estate expert specializing in door knocking strategies, shares ingenious insights into wholesaling. He dives into the nuances of remaining ethical while door knocking, even in 'no soliciting' zones. Listeners learn about maximizing Monthly Recurring Revenue and effective lead generation through cold calling. Cortez emphasizes the importance of meaningful follow-up actions, using creative methods like personal notes to maintain client relationships. His practical strategies for tackling the current market challenges make this discussion a must-listen for aspiring wholesalers.
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Daily Conversations Are The Core
- Have quality conversations with property owners daily to drive your wholesaling business forward.
- Focus on how many new people you talk to each day, whether they call you or you call them.
People Versus Marketing Trade-Off
- Scaling choices: spend on people (callers) or on leads (marketing); each has trade-offs.
- Understand lead-to-deal ratios (often 1:70–1:120) to forecast hiring and marketing costs.
Call Center SOP And Lead Triage
- Build a call-center SOP: filter leads, attempt nine contacts over three days, then automate CRM follow-up.
- Prioritize leads ready to sell in 30 days and pass all others to VA/automation for long-term nurture.