Jason Boyce is one of three Co-Founders at Dazadi.com a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started Dazadi.com in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada.

Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A significant chunk of the $22 million annual revenue can be attributed to marketplaces such as Amazon, Walmart.com and Houzz. They have actually mastered the art and science of marketplace selling.

Jason is also huge on outsourcing - his business has an office stationed in the Philippines with close to 30 members of staff. His U.S. team is distributed across the country and they have an office in China for factory liaison and also quality control. 

Jason is well travelled and deeply understands cultural nuances in the countries that he does business in. 

His best decision was to ditch selling other brands and focus on manufacturing their own branded products under the 'Harvil' brand.

This is an episode to listen or watch if you want to understand the intricacies involved in scaling to a mature 8-figure ecommerce business entails. 

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