E191: Six Reasons Why You Aren't Getting Sales on Etsy + TikTok Shops
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Apr 10, 2024
Struggling with sales on Etsy? Discover six cunning sales-killers and how to tackle them head-on! Enjoy hilarious personal tales, including a solar eclipse story, that add a light-hearted touch. Get insights into navigating TikTok Shop and the importance of standout mock-ups. Learn how to maximize your listings with top-notch visuals, SEO, and understanding your ideal customer. Plus, hear about innovative strategies to customize your products and engage your audience effectively. Tune in for humor, tips, and a journey to print-on-demand success!
47:45
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question_answer ANECDOTE
Travis' Solar Eclipse Story
Travis Ross shares his vivid experience of witnessing the total solar eclipse in 2017 in Wyoming.
He describes the natural phenomena like crickets chirping and birds nesting as it got colder and darker.
volunteer_activism ADVICE
Know Your Etsy Customer
Define your ideal Etsy customer avatar specifically to tailor your products and branding.
This focus greatly improves your shop’s appeal and increases likelihood of sales on Etsy.
volunteer_activism ADVICE
Don't Copy, Create Unique Designs
Avoid copying designs directly from successful Etsy shops to prevent account penalties and poor sales.
Instead, seek inspiration and create unique designs tailored to your customer demographic.
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Ever feel like you're shouting into the void with your Etsy shop, only to be met with the sound of crickets? Fear not, fellow creators and side hustlers, because Travis and Josiah are here with a lighthearted yet enlightening episode that will equip you with the know-how to kick those stagnant sales to the curb. We'll navigate the tricky waters of e-commerce, pulling from our personal escapades—including a hilarious eclipse story and the art of solo dad-ing—to pinpoint six sneaky sales-killers on Etsy and how to tackle them head-on. From practical advice that goes beyond the basics, like using loss leaders to bait the hook for your Etsy store to embracing customization requests to stand out in a crowded marketplace, you'll be glad you tuned in this week.
Plus in the Point of Interest, Travis shares about his recent experiment with adding products to his TikTok Shop. Why he's not very far into the process (and not sure how well it will work with POD,) it's still a nice primer. If you're curious, experimenting, or just keen to hear about his ongoing saga with TikTok Shop, you're in for a treat.
So, grab your earbuds and join us on this journey full of dad jokes, strategic gems, and the shared pursuit of print-on-demand glory.
Print On Demand Cast: Print On Demand Tips and eCommerce Strategies for Selling POD on Etsy, Amazon, and More!