Print On Demand Cast: Print On Demand Tips and eCommerce Strategies for Selling POD on Etsy, Amazon, and More! E191: Six Reasons Why You Aren't Getting Sales on Etsy + TikTok Shops
Travis' Solar Eclipse Story
- Travis Ross shares his vivid experience of witnessing the total solar eclipse in 2017 in Wyoming.
- He describes the natural phenomena like crickets chirping and birds nesting as it got colder and darker.
6 Proven Reasons You're Not Selling on Etsy and How to Fix Them
This episode reveals six key reasons why Etsy shops often fail to get sales, focusing on practical steps to turn your store around.
First, knowing your customer avatar is critical — Etsy buyers expect a curated, targeted shop that speaks directly to their interests and needs. Copying designs from successful shops won’t work, and risks account suspension; instead, use tools like eRank and Everbee for inspiration but create original work.
Also, optimize your listings thoroughly: use strategic keywords in titles, tags, and descriptions; craft appealing mockups using tools like Placeit for lifestyle images; price competitively while leveraging loss leaders to drive traffic and sales, and scale winning products by targeting similar demographics with duplicated listings.
Finally, say yes to customization requests — Etsy buyers value personalization, and handling custom orders effectively can significantly boost sales, with some shops hitting six to seven figures solely through custom items.
Know Your Etsy Customer
- Define your ideal Etsy customer avatar specifically to tailor your products and branding.
- This focus greatly improves your shop’s appeal and increases likelihood of sales on Etsy.