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AI and Business Analytics with John Adams

Oct 5, 2023

John Adams, Co-founder and Chief Innovation Officer at Alembic, discusses the adoption of AI and its impact on business analytics. Topics include incorporating AI into the platform, analyzing marketing data, graph technology, privacy challenges, tracking impact, and the current state and limitations of AI.

30:03

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Episode guests

John Adams

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI adoption is increasing in various industries, reshaping the domain of Business Analytics.

Alembic's AI platform integrates web data, metrics, and social media to guide business decision-making and provide valuable marketing insights.

Deep dives

Adoption of AI in Various Industries

The podcast discusses how AI adoption is increasing in nearly every industry as businesses incorporate AI into their systems and applications. This trend is expected to radically reshape the domain of Business Analytics.

Introduction

4min

Incorporating AI into the Platform and Analyzing Marketing Data

5min

Graph Technology, Privacy Challenges, and AI in Data Analytics

3min

Tracking Impact and Event Correlation

6min

Challenges and Limitations of AI in the Current Market

3min

The Current State of AI and its Potential

9min

It’s now clear that the adoption of AI will continue to increase, with nearly every industry working to rapidly incorporate it into their systems and applications to provide greater value to their users. Business analytics is a key domain that promises to be radically reshaped by AI.

Alembic is an AI platform that integrates web data, product conversion metrics, and social media to guide business decision making. John Adams is the Co-founder and Chief Innovation Officer at Alembic, and he joins the podcast to talk about data and engineering at the company.

This episode is hosted by Lee Atchison. Lee Atchison is a software architect, author, and thought leader on cloud computing and application modernization. His best-selling book, Architecting for Scale (O’Reilly Media), is an essential resource for technical teams looking to maintain high availability and manage risk in their cloud environments.

Lee is the host of his podcast, Modern Digital Business, an engaging and informative podcast produced for people looking to build and grow their digital business with the help of modern applications and processes developed for today’s fast-moving business environment. Listen at mdb.fm. Follow Lee at softwarearchitectureinsights.com, and see all his content at leeatchison.com.

Please click here to view this show’s transcript.

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