oday I’ve got a fresh new Lively Show for you full of actionable life and business ideas!

I’m talking with Kathryn Jackson, the founder of Protect Your Pumps, a product that protects the soles of your high heels, and the co-founder of Essentially Mint, an all natural beauty product line out of Milwaukee.

In this episode, we tackle the topic of online overwhelm, or “e-brain,” as I like to call it. We’ll be talking about what to do when it happens, and how to avoid it in the first place.

We’ll also be talking about how Kathryn’s career has evolved over the years, how natural products have become a big part of her life, and her recommendations for those looking to get more PR for their business or partner with a family member or friend.

This episode is perfect for anyone who struggles at times with online overwhelm, wants to switch to natural products, or runs a business.

IN THIS EPISODE YOU’LL FIND OUT ABOUT

How a career in finance and accounting led to a law degree, then to retail, and eventually sparked Kathryn’s first business.

Kathryn’s best PR tip for small businesses.

How Kathryn leverages Instagram for both of her companies.

How Kathryn’s mother’s passion for natural products sparked a mother/daughter business.

What Kathryn recommends if you are thinking about working with a friend or family member.

Kathryn’s biggest tip to help us switch to more natural products. (~14:00)

How Kathryn has avoided online overwhelm, or “e-brain.” (~24:00)

Kathryn’s current non-fiction book recommendations.

What Kathryn would tell someone just starting out on this journey.

SHOW NOTES

Protect Your Pumps

Essentially Mint

Chef

Meg Made Chicago

The Private Victory

Schedule Your Three Big Rocks post

The Power of Full Engagement

Yellow Brick Home

Home-working

The Greatest Salesman in the World

The Alchemist

What Makes the Great Great

10 Habits of Happy Moms (Part 2): Episode 138