Is Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That’s what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez’s Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt’s Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate’s stepmother, who was an Estee Lauder exec. She moonlights as a TikTok influencer herself, with 80,000 following her marketing/career advice.
In this episode you’ll learn:
- A brand narrative can shift a business forward.
- If you wake up at 5 a.m. to do something, you love it.
- It’s very easy to sell lipstick the same way over and over again, so don’t.
- Create a space where people feel welcome.
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Soul & Science: Fast Forward Your Marketing Mind