Side Hustle School Ep. 3290 - Q&A: “What if you don't want to use social media?”
Jan 3, 2026
Ted, a creative from Charlotte, North Carolina, specializes in crafting motion videos and backgrounds for churches but has a strong aversion to social media. He raises the question of how to successfully market his business without it. The discussion pivots around matching marketing tactics to the target audience rather than forcing a social media approach. Chris suggests exploring traditional networking and direct outreach to engage church decision-makers, emphasizing that serving customers should remain the top priority.
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Prioritize Direct Outreach
- Focus on serving the customers you already know rather than chasing social platforms.
- Use direct outreach and traditional networking to reach decision-makers at churches instead of posting on TikTok or Instagram.
Church Video Creator's Dilemma
- Ted makes motion videos and backgrounds for churches and currently sells through a platform that markets for him.
- He started his own website to keep full commission but needs ways to reach church decision-makers without social media.
Match Channels To Customers
- Match your marketing channels to the type of business and customers you serve.
- If your customers don't live on a platform, you shouldn't force a presence there.