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We have all heard of niching down, but what about niching up?
This is just one technique that Braille Skateboarding used to get its channel to over 5 million subscribers!
I chatted with Devin Weber, the CEO of Braille Skateboarding about the techniques they use to become a leader not only on YouTube, but in the skateboarding industry
Devin shared with us how they found their audience, built a community, and how we can do the same with our channels.
In this episode of TubeTalk you will learn:
- How to find a gap and use YouTube to fill it
- What NOT to do - one BIG mistake
- Experimentation is key
- Why being brand and family-friendly is key
- Evergreen content is important for longevity
Check out the Braille Skateboarding site and YouTube Channel
This show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
TubeTalk: Your YouTube How-To Guide