Understanding Ad Fraud -- David Finkelstein // BDEX

David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud. Show Notes

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• David Finkelstein: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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