What You Need to Know About Apple's iOS 14.5 Update as a Brand with host Sam Ogborn

Sam takes this solo episode to discuss Apple’s new privacy feature and how it puts more of the control in the consumer’s lane, where they will now have the right to decide whether or not a brand can access their data. Sam discusses what this means for brands, and how the more broadly you can demonstrate the relevance of your product, the better off you are going to be. She gives a few practical tips to get started right away so you can take a customer's first approach and be ahead of the game for this new shift. What You Will Discover This Week: How Facebook has been tapping into our social data for a long time, and most consumers really don’t know what they are agreeing to in the fine print of the Terms and Conditions. Advertising agencies have benefitted from this data and have targeted people based on personal information collected on their social’s, even including their birthdays and interests. Apple’s new privacy feature, and why it is such a monumental deal for consumers, brands, and advertisers. Apple is telling apps that if they want to play within their ecosystem and reach their customers, then you are going to have to play by their rules. What does App Tracking Transparency actually mean and what should iPhone users be aware of? A few key ways that brands can get ready for this shift and make sure they are not just relying on FB and IG for reaching an audience. Be where your target audience is. Pinterest may make sense for some, while an online community may be more beneficial for others. Email marketing is 100% ownable and so critical to get your fans to continue their conversation and build loyalty. Ideas on how to broaden your niche and reach a wider audience by spreading your wings on different platforms. As a consumer, you now have the power to decide whether or not you see hyper relevant ads. Consumers are in control! Mentioned: https://www.apple.com/ (Apple ) https://www.thesocialdilemma.com/ (The Social Dilemma ) https://www.netflix.com/title/70132721 (The Social Network) https://www.netflix.com/title/70132721 (Lashify) https://slack.com/ (Slack) https://circle.so/ (Circle ) https://www.mightynetworks.com/ (Mighty Networks )