From Sales Pitches to Storytelling: How to Craft Vulnerable AI-Powered Content w/Erica Hanna

In a marketing world that thrives on realness and authenticity on video, the typical real estate sales pitch just doesn't cut it anymore.

 

The people who want to do business with us want stories and vulnerability, but many real estate professionals struggle to bring that forth in their content.

 

From imposter syndrome, mindset blocks around AI, to an overwhelming editing process, there are many factors stacked against us articulating our stories and value propositions. Luckily, there’s a tool we can leverage to make it so much easier.

 

How do we overcome imposter syndrome, own our stories and articulate them to the world? So many of us are sitting on a goldmine of content, how can Camcorder AI help us make use of it?

 

In this episode, I’m joined by creative genius, Emmy-award winner, and co-founder of Camcorder AI, Erica Hanna. She shares how we can become better storytellers and how Prince helped her overcome imposter syndrome. 

 

The difference between a story and a sales pitch is conflict and purpose. A story is going to have some sort of vulnerability, and a hurdle to overcome. -Erica Hanna

 

Four Things You’ll Learn In This Episode 

 

-How to be vulnerable on video 

How does imposter syndrome harm our marketing and content creation efforts, and how do we overcome it?

 

-What will get you hired

People don’t hire the agent with the best sales pitch, they hire the agent they connect with the most. How do we use storytelling to draw people in?

 

-The odds stacked against AI 

Because so many of us are busy and perhaps even stretched too thin, women would benefit the most from leveraging AI. Why are so many of us struggling to adopt it?

 

-Tap into readymade content 

Many people already have a ton of great content, but the thought of going through it and editing it is overwhelming. Can AI do the heavy lifting for us?

 

Guest Bio

 

Erica Hanna, the Co-Founder of Camcorder AI, a generative ai video marketing startup based out of New York City, and Owner of Puke Rainbows Creative, a full-service video production company based in Minneapolis, is always looking towards the future. A 6-time Emmy Award Winner, her directing and producing talents have resulted in projects for clients including: Prince, Ellen DeGeneres, CBS, Mayo Clinic, and Black Voters Matter. She has also been awarded “Twin Cities Top Twitter Personality” three different times. Go to camcorder.ai to sign up for free and email erica@camcorder.ai for a video walkthrough.