Jill Rowley spent 20 years in B2B SaaS as one of the first 100 employees, employee #13 at Eloqua, and she was recently the Chief Marketing Evangelist at Marketo. She's seen her fair share of acquisitions, including Eloqua by Oracle for $871 million), and Marketo by Adobe for 4.75 Billion.
She is currently an investor at Stage 2 Capital, a Go To Market Advisor at Guild Education, Vidyard, Terminus, and People.ai. and most importantly is passionate about “knowing thy customer”.
In this episode, we cover:
- Why Jill’s upbringing and why she says she is more “hick than hip”?
- How Jill has consistently able to be ahead of the trends or transformations in the software industry,
- Why she thinks traditional Sales and Marketing practices are slowly becoming obsolete and why she is super bullish (and excited) about partner ecosystems and companies needing to prioritize GTM ecosystems,
- How Jill defines ecosystems and why it’s the smarter way of reaching your customer,
- What piece of advice Jill would give her younger self?
This episode is brought to you with the support of Beam Organics and Indeed. Check them out at Indeed.com/scale and beamorganics.com/scale
And you can follow Jill Rowley at www.linkedin.com/in/jillrowley or @Jill_Rowley on Twitter
Uncharted Podcast