97: Sean Peche, Founder and Fund Manager, Ranmore Funds – Benefits of Challenging the Status Quo in Fund Marketing and Distribution

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May 14, 2025

Sean Peche, Founder and Fund Manager at Ranmore Funds, shares his innovative insights on fund management and marketing. With 28 years of experience, he emphasizes the importance of dedicating time to distribution and authentic engagement. Peche discusses his unique hiring strategies that prioritize culture over skills and highlights 'charitable marketing' as a tool for growth. He also reveals how a shift from fund manager to business founder can drive success, advocating for honesty and humility as competitive advantages in the investment industry.

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ADVICE

One-Day Weekly Distribution Focus

Dedicate a specific day per week for client distribution calls to stay focused on portfolio management.
Avoid distractions and efficiently manage time by restricting client calls to one day only.

ADVICE

Creative LinkedIn Prospecting

Use LinkedIn creatively to connect with distribution professionals and junior analysts without pitching immediately.
Prepare short, punchy emails outside market hours to nurture relationships and sow seeds for future connections.

INSIGHT

Founder-Led Sales Magic

Founder-led sales create a powerful behavioral impact in capital raising.
Receiving a direct call from a founder significantly influences client engagement and relationship building.

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Most fund managers are happiest behind their screens, crunching data and studying markets. That’s their zone of genius, so it makes sense.

But when you step into the founder seat, everything changes. Investing is no longer your only job. Suddenly, marketing and distribution aren’t just important, they’re non-negotiables.

Today’s guest, Sean Peche, knows this firsthand. He’s the Founder and Fund Manager at Ranmore Funds, a $650 million investment boutique that doesn’t just invest differently, it builds differently too.

In this Episode, Sean sits down with Stacy to share his growth playbook.

They discuss:

Why he dedicates just one day a week to distribution – and how taking calls only one day each week keeps him laser focused
The founder-led sales tips he used to scale Ranmore (and how you can borrow them)
His tried-and-true process for prospecting on LinkedIn
His unconventional approach to team building
What “charitable marketing” is and how it’s helping him grow the business and do good
The mindset shift from fund manager to business founder (and why more boutiques need it)
Why honesty and humility are a competitive edge in this industry

About Sean Peche:

Sean is the Founder of Ranmore Fund Management and portfolio manager of the Ranmore Global Equity Fund. Sean studied Business Science at the University of Cape Town, qualified as a Chartered Accountant and is a CFA Charterholder with 28 years of investment experience. He’s a committed Value investor who looks for the opportunity in every crisis. He lives in Surrey, England with his wife, Marilyn, their two children and two dogs. His guiding principles are “Do more than expected” and “Be kind”. He loves country music, wine, forests, and snowboarding.

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