Learn what seperates a real smile from a fake one, and a visionary from a huckster. Discover how to do more than just persuade people, but enchant them.

Enchantment is a book about how to captivate and inspire people on both an individual and organizational level. Venture capitalist and marketing specialist Guy Kawasaki lays out how to impact others by understanding your audience, having a great cause, and focusing on the long run.

It covers both broad stroke discussions on the elements of being interesting and enchanting, as well as practical instructions on how to give presentations, master the art of communication, and use online platforms.

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