Social Pros Podcast Why Every Brand Should Follow in Lululemon’s Social Footsteps
This week, we are delighted to welcome Ravi Hampole, SVP, Global Brand Creative at Lululemon, onto Social Pros.
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Full Episode Details
Social is changing every day. But one thing that never changes is the importance of being authentic.
Today’s guest on Social Pros puts authenticity at the forefront of his strategy through community-led social, in-house ambassadors and a human-first approach.
Ravi Hampole, SVP, Global Brand Creative at Lululemon, joins to explain why community is at the heart of what they do, why they work with ambassadors over celebrity creators and how they translate their human focus onto different channels.
Plus, Ravi explains why he views constraints as opportunities.
In This Episode:
- 0:00 – Introduction
- 4:11 – Introducing Ravi
- 6:32 – How Ravi contributes to social
- 9:46 – How Lululemon represents their community
- 16:31 – Carrying brand purpose across channels
- 27:24 – Ambassadors keeping it authentic
- 41:46 – Ravi’s final two
Resources
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