Cambrian Fintech with Rex Salisbury cover image

Cambrian Fintech with Rex Salisbury

Building Credit Karma with Ken Lin, Founder & CEO

Mar 10, 2023
Ken Lin, Founder and CEO of Credit Karma, talks about the challenges of building the company during the Great Recession and the Covid pandemic.
37:20

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Credit Karma grew despite challenges, including raising funds during the Great Recession and selling during the COVID-19 pandemic.
  • Credit Karma's success came from using remnant media for advertising and focusing on tailored financial product access.

Deep dives

Building Credit Karma

Ken Lin shares the backstory of Credit Karma, a platform that provides free credit scores and helps consumers find the right financial products. He explains how the idea formed and the challenges they faced in securing partnerships with credit bureaus.

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