Unlocking the Power of Marketing in Financial Services with John Wernz

Aug 22, 2023

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Marketing in financial services has transitioned to being a strategic imperative. Financial firms are now recognizing the power of marketing to drive organic growth, capture new markets, and capitalize on untapped opportunities. As the industry explores the potential of marketing, they unearth the chances for exponential growth and enhanced brand recognition. The journey may have started later for financial services, but they are undeniably on their way to realizing the transformative potential of effective marketing.

In this episode, Jack talks with John Wernz, Executive in Residence at Great Hill Partners. John has spent over 20 years as a leader in financial services marketing with a specific focus on driving accountable organic growth. His work with firms like Fisher Investments and Wealth Enhancement Group has contributed to the fastest-growing and most successful players in the financial services sector. John is an investor and advisor to many Fintech firms, including LifeYield. Having led marketing for fast-growing financial firms for the last 20+ years, John experienced the power of showing a client tangible and holistic solutions.

A leader in brand storytelling and helping colleagues position themselves for success, John talks with Jack about marketing in financial services. He dives deeper into the importance of organic growth, how he creates effective marketing strategies, and his secret to staying on top of his marketing game.

Key Takeaways

[01:26] - How John started his marketing career.
[04:45] - How Datalign Advisory serves clients.
[06:44] - What makes Wealth Enhancement Group (WEG) a unique firm?
[09:16] - Why John's conversations are always centered around growth.
[11:55] - How John creates effective marketing strategies for wealth management firms.
[16:40] - John's secret to staying sharp in marketing.
[18:52] - How has marketing evolved in the RIA space?
[20:30] - John's three key takeaways.
[22:55] - John's favorite thing to do outside of work.

Quotes

[10:43] - "If you want to be a marketer and you want a seat at the head table, you have to be ROI driven. Otherwise, it's table stakes. And when you think of the RIA market, that is, programmatic, repeatable, systematic growth programs." ~ John Wernz

[12:39] - "One of the basic things for any well-differentiated product is your value proposition. Can you do something others can't do? Can you move the needle in a way that no one else is moving it?" ~ John Wernz

[20:58] - "Marketing is in its infancy in all financial services. So, it is a great time for all firms to look at their opportunities in this area. Financial services are a little late to the party, but they're getting there." ~ John Wernz

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