Beyond The Shelf REWIND: Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.
Dave and Joanna discuss:
- How to bridge retail media and merchandising teams
- What true customer-centricity looks like in digital retail
- Why asking why is the key to better strategy and collaboration
- How Joanna’s team helps brands deliver personalized, seamless experiences
- What makes AD USA’s retail media offering stand out
Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions.
To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at ad.retail.media.sales@aholddelhaizeusa.com
Connect with Joanna on LinkedIn
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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker