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Contractor Evolution

183. Turn Your Field Staff Into Customer Service Pros - Mark Matteson

Oct 23, 2024
Mark Matteson, a personal development speaker and bestselling author who transitioned from HVAC technician to customer service expert, shares invaluable insights. He emphasizes the crucial role of frontline workers and the impact of effective communication on client relationships. Mark discusses upselling techniques and the importance of empathy in customer interactions. Additionally, he highlights strategies for motivating staff beyond monetary rewards and addresses common fears faced by business owners, offering practical advice for success.
01:07:11

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Quick takeaways

  • Frontline workers' soft skills in customer service, such as rapport-building and active listening, are essential for enhancing customer satisfaction and loyalty.
  • The development of a customer service excellence curriculum highlights the industry's need for improved communication and empathy among technicians for effective client interactions.

Deep dives

The Importance of Soft Skills in Contracting

Frontline workers, such as technicians and laborers, play a crucial role in determining customer satisfaction and a company's reputation. Their soft skills in customer service can deeply impact client relationships, as they are often the first point of contact for customers. Skills in building rapport, handling complaints, and upselling services are essential for these workers to elevate the customer experience. Empowering and training the team in these areas can lead to improved customer retention and increased revenue for the business.

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