The Hourglass Phenomenon Explained

The hourglass phenomenon describes the journey of starting a business, beginning with a phase where all possibilities feel attainable, corresponding to the top of the hourglass. This initial excitement resembles an entrepreneurial high or a 'seizure' where one is motivated by visions of freedom and success. However, as one progresses, this excitement may turn overwhelming, leading to a need to narrow focus and define specific goals or ideas. This transition is vital, as it marks the shift from dreaming to strategizing about how to develop and grow a business idea.