The Associate Agriculture Minister believes wool is making a comeback and New Zealand could double its exports over the next decade.
Mark Patterson is in China for the country's largest wool conference, where he'll meet with industry representatives, wool growers, and processors.
It's our largest trading partner for wool, with $176 million of $446 million in total exports heading there last year.
Patterson told Mike Hosking farmers can be confident with how the market's moving.
He says the price is at an eight year high and steadily increasing, and while supply has been declining, demand has been ramping up, which is what's really needed.
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The Mike Hosking Breakfast