In this episode of the Cold Calling Podcast, Amy Hrehovcik coaches Ed on his opener which removes much of the self-deprecation he used to have. She gives high marks for coachability and Collin also suggests that, instead of asking if the prospect has considered podcasting to drive business, simply ask, "what do you know about podcasting?" to open up the conversation. If you know what they do know, you might be able to tell them more about what they DON'T know about podcasting!
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