The EA Campus Podcast Ep80: Strategy, Change and Community: Building a Career You’re Proud Of
Oct 9, 2025
Julia Schmidt, an Executive Assistant with over 20 years of experience and Executive Vice Chair of IMA, shares her transformative journey from Brazil to Norway. She emphasizes the power of community, revealing how joining IMA shifted her perspective on the profession. Julia discusses the vital role of business education and change management in developing strategic influence. She advocates for aligning personal goals with organizational priorities, leveraging AI to enhance efficiency, and embracing feedback as a catalyst for professional growth. A must-listen for EAs aspiring to elevate their careers!
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Episode notes
Career Journey Shapes Versatility
- Julia described her 20+ year journey from Brazil to Norway and how language skills shaped her international EA career.
- She combined teaching, marketing and sales experience to become a versatile executive assistant.
Community And Education Catalyse Change
- Joining IMA taught Julia the power of community and made her proud of the EA profession.
- Studying business and reinvention gave her tools to lead change rather than feel victim to it.
Bring Reinvention Into Your EA Role
- Use reinvention skills to make yourself an agent of change inside your EA role instead of switching careers by default.
- Upskill in business and change management so you can collaborate strategically with executives.
