Round Table China Podcasts are no longer just for listening
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Dec 25, 2025 Video podcasts are reshaping how creators connect with their audience, blending storytelling with visuals. Major stations and individuals alike can easily create content from home. Celebrities are flocking to this medium, expanding audiences on platforms like Bilibili. Research shows that long-form video keeps viewers engaged, proving intimacy matters. The casual, relatable formats keep listeners coming back, while viewers often switch between video and audio, revealing the unique appeal of this hybrid experience.
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Listener Said Video Made Steve Look Younger
- Steve recalled a listener saying he looked younger after seeing him on the internet.
- That reaction illustrates how video changes audience perceptions of podcasters.
Audio-Video Hybrid Extends Reach
- Video podcasts create a hybrid form that combines on-demand audio and video to reach different audiences.
- Creators can extract audio from video to serve listeners in different contexts.
Celebrities Drive Mainstream Growth
- Famous hosts and celebrities moving into video podcasting expand the audience beyond niche podcast listeners.
- Longer-form conversations remain viable and attract sustained attention in video formats.