The Best One Yet
🤫 “End of Passwords” — Microsoft’s post-password-era. Formula 1’s sister surge. Mack Weldon’s anti-tariff undies.
May 5, 2025
The discussion kicks off with Microsoft's leap towards a password-free future, emphasizing biometric security. Formula One is soaring in popularity, particularly among U.S. fans, thanks to Netflix and diverse sponsorships. Mack Weldon cleverly navigates tariffs by stabilizing prices on their trendy underwear. Plus, the hosts tease an exciting upcoming live show in Chicago, and share insights about economics and basketball engagement through app innovations. Join for a lively mix of business strategies and engaging pop culture!
22:27
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Quick takeaways
- Microsoft's move to eliminate passwords in favor of biometrics highlights a major shift in online security practices.
- Formula One's recent growth, driven by media engagement and sponsorships, showcases its emerging dominance in the U.S. sports market.
Deep dives
Formula One's Rapid Growth in America
Formula One has emerged as the fastest growing professional sport in the United States, highlighted by a record-breaking Miami Grand Prix. The sport generated nearly $4 billion in revenue in 2024, significantly surpassing NASCAR and approaching the NHL's figures. The surge is largely driven by the engagement of younger audiences, particularly women under 30, with many new fans attracted through Formula One's Netflix series during the pandemic. This strategic media approach, combined with high-profile sponsorships, including recent deals with Louis Vuitton and Cadillac, showcases how Formula One has successfully mainstreamed luxury and transformed itself into a major player in the American sports landscape.
