This episode of the Animation Industry Podcast features Bill Tedford, Art Director at Brown Bag Films, on how to develop children’s programming IP. You’ll also learn: *The complete process a children’s show goes through from ideation to air *What kind of market research Brown Bag does before they develop an IP *Why it’s easier for background painters to become Art Directors Who is a Toronto-based Director, Art Director and Artist with an extensive list of Television, design, and artistic achievements in both children's and adult television programs including the Emmy award-winning Peg + Cat, Peep and the Big Wide World, and most recently, Daniel Tiger's Neighborhood. Which won best preschool animated television show at this year's Daytime Emmy awards. Throughout his 20 year career, he has done it all. He’s been a cameraman, compositor, assistant editor, animator, storyboard artist, and design supervisor - and one of the characters he’s developed is Daniel Tiger. If you haven’t heard about Daniel Tiger's Neighborhood, it's on its fifth season and can be seen on PBS and it's affiliates it can also be streamed off their site where it averages 40 million views each month. Daniel's is watched in 180 countries around the world in eleven languages. In addition to his animation career, Bill has been actively involved in the 48 Hour Film Project and competes regularly. A highlight of being part of the 48 hour Film Project was being asked to be a part of Team Canada for the Mini Drones Film Festival. He helped put together a ridiculous short about drones chasing each other around an office which I’ll link in the description Bill lives in Toronto with his wife and their two beautiful daughters. When Bill is not drawing or spending time with his family, you can find him out at Seton archery range trying to improve his groupings. Reach out to Bill on Linkedin: https://www.linkedin.com/in/william-tedford-87b104/ Send your portfolio to Brown Bag Films: https://www.brownbagfilms.com/contact Watch Team Canada's 48 Hour Film Entry here: https://www.youtube.com/watch?v=8HDU-hvKmuk&app=desktop Watch an episode of Daniel Tiger’s Neighbourhood here: https://www.youtube.com/watch?v=7UTQUzFEZCM Learn more about this podcast at terryibele.com/animation-industry-podcast/