Made in China #188 – Why Most Fail to Understand Their Customers – With Yann Bozec
What makes a brand truly relevant and why do so many lose touch with their customers?
After two decades leading global brands like Coach, Kate Spade, and L’Oréal across Asia, Yann Bozec shares what it really takes to stay customer-centric in one of the world’s fastest-changing markets.
In this episode, he reflects on what separates brands people would truly miss from those that fade away, why understanding the customer is the ultimate competitive edge, and how humility, curiosity, and cultural awareness define lasting success in China.
He also shares why he decided to leave the corporate world after two decades and what he envisions with his new venture YB STRATIS.
Listen in and connect with Yann Bozec on LinkedIn.
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