The Jordan B. Peterson Podcast 272. Zeroes and Ones: Into The Depths of Computation | Jim Keller
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Jul 21, 2022 
Jim Keller, a legendary microprocessor engineer known for his groundbreaking work at AMD, Apple, and Tesla, shares insider insights into the tech world. He discusses the evolution of microprocessors, the challenges faced in designing the K8 architecture, and Apple’s culture of innovation. Keller also dives into the balance of creativity and leadership in tech, the complexities of competition, and the importance of problem-solving. He highlights the fascinating journey of computation, from fundamental concepts to artificial intelligence innovations, making tech accessible and engaging.
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DEC's Downfall
- DEC produced the world's fastest computers while going bankrupt.
- Their high-end focus missed the PC revolution and changing market.
Company Life Cycle
- Companies, like humans, follow a cycle of rise and fall.
- They solve a problem, grow, plateau, and then often fail.
Engineering Education
- Training is overemphasized; learning to think is crucial.
- Engineers apply known concepts to creatively solve new, complex problems.