The Story of a Brand Goode Health - Building a 360° Health Platform for Consumers
In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Mike Glick, the innovative Co-founder and CEO of Goode Health.
Mike shared his journey from working in large-scale nutrition to building a groundbreaking, personalized superfood brand. His passion for nutrition and commitment to helping people take charge of their health shines through as he discusses how Goode Health leverages technology, data, and smart product design to transform daily routines into healthy habits.
If you’ve ever been curious about biohacking, personalized wellness, or the future of nutrition, this episode is for you!
Key Takeaways:
* From Big Nutrition to Innovation: Mike’s journey from working at Abbott Nutrition to launching Goode Health and what inspired his focus on personalized wellness.
* The Science Behind Superfoods: How Goode Health uses polyphenols, clean ingredients, and customization to create a powerful yet scalable product.
* Blending Tech and Nutrition: Why personalization, backed by wearables and biomarkers, is the next frontier in health.
* Tackling Wellness Trends: How Goode Health is positioning itself to complement health trends like GLP-1 usage and the rise of nutrient-dense diets.
* Retention Ready from Day One: The importance of starting with retention strategies and creating tools to help consumers stay engaged, like journals and recipe guides.
Join us in listening to the episode as Mike shares his vision for the future of health, his entrepreneurial lessons, and why Goode Health is poised to redefine the wellness industry. 🎧
For more on Goode Health, visit: https://www.goodehealth.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.