Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1304: How to Create Scroll-Stopping Content That Builds Your Brand w/ Adam Belmont
Ever feel like your brand’s incredible story is trapped inside your head? Adam Belmont, the founder of A to B Strategies, is here to show you how to unleash it. After 15 years in the big agency world, Adam took the leap into solopreneurship to help brands of all sizes create “scroll-stopping” campaigns that forge genuine connections with customers. This episode is a masterclass in modern communications, breaking down how to think like a PR pro even if you’re just starting out. You’ll learn why authenticity is your greatest asset, how to create your own newsworthy moments, and why embracing your journey as a founder is the ultimate marketing advantage.
💡 What You'll Take Away For YOUR Business
- 📢 How to shift from a reactive PR mindset (waiting for a crisis) to a proactive one that consistently builds brand equity.
- 🧠 The secret to making your brand messaging resonate: focus on what your customers care about, not just what your company cares about.
- 🚀 How to embrace the “nimbleness” of being a solopreneur and turn it into a powerful competitive advantage.
- ✨ How to create “ownable brand moments” by leaning into your authentic story and unique differentiators.
- 📈 A brilliant, simple framework for creating engaging LinkedIn content that builds a loyal following by being a positive force.
- 🤖 How to use AI to become “bigger, faster, stronger” in your business without sacrificing the essential “human sniff test.”
- 💪 The mindset shift required to step out from behind your brand and shine the spotlight on yourself as a founder.
📝 About Adam Belmont
Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. After a successful 15-year career at top firms like Ogilvy, Adam bet on himself to launch his own venture. He specializes in helping brands craft scroll-stopping creative campaigns and ownable brand moments that make consumers truly get who they are. Adam's expertise lies in his ability to act as a strategic, senior PR counsel while remaining hands-on, making him a powerful partner for brands ready to make an impact.
🎯 Adam’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"Commit to yourself in whatever way that speaks to you or the way that you interpret it. And go all in in whatever you believe in and follow the intuition. And with that, you can't go wrong."
📢 Memorable Quotes
- “People care about what they care about. And they don't really care about what brands care about. So the whole point is trying to figure out…how can you translate what the company cares about in a way that the general public consumers at large care about their life?” – Adam Belmont
- “You gotta be true to who you are as a brand…Nobody else can replicate what you do in the way you do it. That's what makes you unique. And that's what you need to leverage.” – Adam Belmont
- “AI makes me bigger, faster, stronger, all day, every day… It's always got to pass the human sniff test. And I always give it one to make sure that no matter how I incorporate AI into my workflow, that at the end of the day, the AI-ness doesn't come through. It's got to be human.” – Adam Belmont
🔗 Links & Resources