Ep 40: Leveraging Social Media to Build a Legal Brand: Matt Margolis, Partner, Margolis PLLC

Can you leverage a joke-filled social media brand to build your own business? How will the practice of law evolve in the age of AI? Is the billable hour going away?

Matt Margolis, Partner at Margolis PLLC, went from a single funny and relatable LinkedIn post about frustrations at work to growing a massive brand as @ItsMattsLaw across platforms like TikTok, X, and Instagram. Beyond expanding his network, it aided him as he made the leap from in-house to partner at his own law firm, Margolis PLLC.

Hear Matt discuss how he balances social content creation with legal work, starting his own law firm, serving as legal advisor to multiple companies, and how he thinks AI is shaping the future of legal work.

Read detailed summary: https://www.spotdraft.com/podcast/episode-40

Topics:
Introduction: 0:00
Building a major social media presence: 3:01
Managing the demands of content production: 8:59
Leveraging your persona profile to build brand awareness at LawTrades: 12:48
Starting your own legal firm: 14:45
Tracking the evolution of in-house legal roles: 18:17
Leveraging AI at your law firm: 20:47
Advising on community and partnerships at Justice HQ and Attorney Share: 24:11
Recommendations: 26:14
What you wish you had known as a young lawyer: 29:02

Connect with us:
Matt Margolis - https://www.linkedin.com/in/itsmattslaw/
Tyler Finn - https://www.linkedin.com/in/tylerhfinn
SpotDraft - https://www.linkedin.com/company/spotdraft

SpotDraft is a leading CLM platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.