In Episode 25, Simon talks to Sojin Lee. Sojin is a serial entrepreneur, angel investor and founder of Toshi. She believes today's consumer lifestyle is geared to the on-demand economy in all elements of their lives, with convenience at its core. The evolution of retail is Home Services and for this reason she launched Toshi with the intention of providing the last mile to last metre solution for retail brands. Toshi brings in-store services directly to the customer, at home, on-demand. Toshi bridges the online and offline experience today by providing an additional channel for brands to physically reach their customers.